Hi, I’m Selah!

My name is Selah Holley, and I am a certified therapeutic animal nutritionist through the NAVC (North American Veterinary Community) program. I live in Marysville, Washington, where I’ve spent most of my life and I don’t plan on going anywhere! I’m a true PNW girl at heart.

For the past six years, I have managed a pet store and worked in a veterinary office. These roles have strengthened my knowledge of animals, deepened my understanding of the unique bond between people and their pets, and redefined my connection to and love for my own pets, as well as the importance of learning what truly makes pet food and other pet products quality. And I love sharing all I’ve learned with those who don’t.

Meet the Inspiration

I share my home with a variety of pets, including a guinea pig named Pumpkin, a tortoise named Oswald, and several fish tanks. However, the true inspiration for this site is my 15-year-old dog, Charlie, lovingly known as the LittleBlackDawg.

My Mission

Nutrition is the foundation of a pet's well-being, yet navigating the endless variety of pet foods can be confusing and overwhelming. Most owners aren’t aware that most pet illnesses start in the food bowl. My goal is to provide you with the same professional guidance I give pet parents every day. I want to help you find high-quality products that support your pets' health and happiness, just as I began to do for my own pets a few years ago.

Looking for a place to start?

My certificate of completion from the North American Vet Community. A RACE-approved program. For more info on RACE programs click here.